Acqua di Parma was established in 1916 in Parma, Italy, a city historically recognized for music, fashion, and the arts. The first fragrance, Colonia, was used by Italian tailors to lightly scent the fabric of custom suits before delivery to high society clients. In the '50s, American film stars discovered the fragrance during their travels to Italy, and helped to establish the brand internationally as an iconic symbol of Italian chic. Today, Acqua di Parma is synonymous with Italian elegance and dedication, as all fragrances (and the classic Art Deco???inspired bottles) remain exclusively hand crafted in Italy of the finest materials.