Pure. Proven. Professional: About Alterna Haircare:
A pioneer in luxury hair products, Alterna launched in 1997. Since then, Alterna has gained renown for its naturally derived formulations that deliver substantive results. The Alterna range encompasses shampoos, conditioners, treatments, masques, sprays, mists, and styling potions. Principal ingredients include bamboo, caviar, seasilk, kendi oil, and EnzymeTherapy®. For style you can trust, all Alterna products are FREE OF parabens, phthalates, and sulfates.