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Color ecstasy: More than a mere gloss... Concentrated high-definition color, fusing shine, comfort and lasting hold. Inspired by icons of the cinema, Giorgio Armani re-introduces glamour with Gloss d'Armani.
When one take is enough: Gloss d'Armani's flexible velvet applicator adds volume and defines contours instantly and effortlessly, with an expert touch.
Technology: Color-Fil Shine technology, with a translucent base that traps pigments and pearlescent particles for a hydrated, silky smooth feeling without any stickiness. Comfortable, stay-fast color is like a second skin that remains true for eight hours without fading or migrating.
A new dress code: 18 captivating colors.
Nude beiges, at the heart of Armani's color DNA, is expressed in luminous tones, draping the lips in a sheer chiffon-like veil.
Desaturated pinks, from rosewood to raspberry add an extra dose of chic to your style.
Like moire silks, the plum shades combine shine and depth of color.
An unexpected red shakes things up: Rouge 400, the incendiary signature Armani shade, now in a sheer version for an astonishing, explosive effect.
About Giorgio Armani:
The Giorgio Armani collection came into being in 1975, when the designer rewrote the rules for menswear, revolutionizing proportions and aiming at an unheard of fluidity and elegance. The following year, observing that the fashion needs of women were also changing, he offered the same soft, unstructured jackets as the basis for a new womenswear collection. Since then, the line has never ceased to evolve, with continual research into an aesthetic based on essential, never ostentatious, style as its outstanding trait. Elegant, modern and sophisticated, the Giorgio Armani collection stands out for the excellence of its manufacture, the extreme attention to detail, the purity of the lines and the use of high quality materials. The clothes are designed to bring out the wearer's personality, never to overwhelm or disguise.