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Master perfumer Olivier Creed revives innocence and the first blooms of love with his blend of First Love gardenias, which grow only in pairs.
Double Blush roses, lavender peonies, and other gems combine to rewrite romance the way we first felt it: pure and gentle, a dreamlike reality of fluttering hearts and soaring spirits.
A master perfumer's portrait of how love wasand can be again.
Founded in 1760 and passed from father to son, Creed is the world's only privately held luxury fragrance dynasty. Based in Paris, the company today is led by Olivier Creed, a sixth-generation master perfumer. Creed is famous for unrelenting high standards when it comes to fragrance creation.. Mr. Creed travels the globe searching for the purest essences to compose his masterpieces. Using the infusion technique (which has been abandoned by the modern industry), Creed weighs, mixes, macerates, and filters everything by hand. They also use the highest percentage of natural components in the prestigious French perfume industry.