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In 1991, Fresh Founders Lev Glazman and Alina Roytberg created a small collection of oval soaps that they personally hand-wrapped in cotton inlaid paper, tied with a delicate wire, and topped with a semiprecious stone. With their amazing scents and luxurious formulas, these now iconic soaps were the start of Fresh.
Founded by Lev Glazman and Alina Roytberg in 1991, Fresh was a pioneer in using natural ingredients such as sugar, milk, soy, and rice in modern beauty treatments. Today, the Fresh collection encompasses not only indulgent skincare and bath treats but also innovative cosmetics, alluring fragrances, and signature candles.