Born in Seoul, South Korea, the daughter of a renowned artist, Hiche Kwon was immersed in the rich art culture from a young age. Growing up with the excitement of the art scene, she developed a sharpened aesthetic eye and sophisticated color sense. While attending University, Kwon fell in love with American fashion and found her way to Manhattan where she pursued her fashion design studies at Parson's School for Design. Hiche, launched in Spring 2016, is based in New York City. Each piece is a beautiful expression of Kwon's artistic hand and seasoned eye of modernity. Her cultural exploration comes alive each season through her use of textiles, color and intricate embroideries. The Hiche line captures the quintessential free spirit with an edgier twist.