Live the Process: As the first luxury athletic wear collection from the holistic lifestyle brand, Live the Process presents a modern interpretation of classic activewear essentials. Started by Robyn Berkley, a leading branding consultant in NYC. She left her PR job in 2011 to travel to Bali and get certified as a yoga instructor. Upon returning to the States, she launched Live the Process in 2014 as an online health and wellness resource for busy, but balance-seeking people. The collection sticks to muted colors that, according to Berkley, are "not meant to distract your practice-but meant to make you feel beautiful and motived."