Ayca and Zeynep Sadikoglu sisters designed a custom swimsuit while on holiday in Jaipur, India. Encouraged by the popularity the bathing suit received, the sisters launched their label in 2007. Since its launch, OYE has been producing beachwear that maintains a balance between bold style and comfort fits. The brand is known for the usage of highest quality fabrics cut in clean lines and unique designs. The brand's swimwear has featured on the season's trendiest beachwear clothing lists across the globe. Shop the OYE swimwear collection at Neiman Marcus.