Simdog is a memory: of adventure, happiness & never-ending fun; listening to music, sharing secrets & getting into trouble. Simdog was designer Amanda Simonian's little brother's nickname, and after he passed, became her tribute to the incredible individual that he was. Born from preserving a memory, Simdog makes things to make memories in. Go on. Fall in love, get into trouble and break some rules. Be wild, stay up late & get inspired. Some days cry and most days laugh; but every day, remember to live.