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Through the magic of water and a revolutionary new process, Yves Saint Laurent Beaute pushes the limits of color with Pure Chromatics, a new generation of eye shadows. Real makeup artists's magic is made easy with emblematic harmonies that captivate the eyes.
The Power of Water
Exclusively by Yves Saint Laurent, the new water-process technology is the latest discovery in color, allowing pigments to be more intense and metallic than ever before!
With this new palette, expect the unexpected. Water does not dilute but rather enhances the color pigments in Pure Chromatics. When used wet, the water re-hydrates the eye shadows and gives full intensity to their pigments.
The effect is the satiny powder transforms into a luxurious cream while the pearly shine gives a metallic finish.
About Yves Saint Laurent:
Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury pret-a-porter in a 1966 collection called "Rive Gauche," synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. In 1999, the luxury goods division of the PPR Group acquired Yves Saint Laurent and, under the creative direction of Hedi Slimane since March 2012, continues to position the house at the summit of the luxury universe. Today, Saint Laurent collections include women's and men's ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties, and eyewear.