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Through the magic of water and a revolutionary new process, Yves Saint Laurent pushes the limits of color with PURE CHROMATICS, a new generation of eye shadows. Real makeup artist magic is made easy with six emblematic harmonies that captivate the eyes.
The Power of Water:
Exclusively by YSL, the new water-process technology is the latest discovery in color, allowing pigments to be more intense and metallic than ever before!
Use Wet for a Chromatic Transformation:
Expect the unexpected. Water does not dilute but enhances color pigments in PURE CHROMATICS.
When used wet, the water rehydrates the eye shadows and gives full intensity to their pigments. The effect is the satiny powder transforms into a luxurious cream while pearls shine with a metallic finish.
About Saint Laurent:
Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury pret-a-porter in a 1966 collection called "Rive Gauche," synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. In 1999, the luxury goods division of the PPR Group acquired Yves Saint Laurent and, under the creative direction of Hedi Slimane since March 2012, continues to position the house at the summit of the luxury universe. Today, Saint Laurent collections include women's and men's ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties, and eyewear. Parisian by birth and Los Angeleno by choice, Hedi Slimane is lauded not only for his work as a designer and photographerbut also for his past contributions during his tenure as menswear director for the house.