Tory Burch has just returned from Asia, where she opened stores in Beijing, Hong Kong and Taiwan.
“We have a fairly large brand awareness there, compared to what our presence is,” she said. “We’re going in in a discreet way, and learning about the culture, and seeing what we can do to be successful there. Our first Hong Kong store is doing incredibly well. One thing I was told is that our logo really resonates because it’s symmetrical and when [viewed a certain way,] apparently it means ‘good faith.’ ”









