
Karen Katz, center, with the GSH team and bloggers in Shanghai.
By the end of this year China will have a new multi-brand, full-price luxury and fashion e-commerce site, thanks to Neiman Marcus Group and Hong Kong-based Glamour Sales Holding.
Today in Shanghai, in the city’s tallest building, Neiman Marcus Group CEO Karen Katz announced that the company was moving into Asian e-commerce by taking a $28 million stake in Glamour Sales Holding, which currently operates successful flash sales in China in Japan. The new site will be built around well-respected luxury and fashion brands, with current-season offerings that reflect the discerning taste of the Chinese luxury customer. It will offer the finest European, American and Chinese designers. It will also feature editorial content, fashion expertise and behind-the-scenes videos to make it a reliable and indispensable source of insights about luxury brands.
“The desire for both luxury and service is growing rapidly in China,” Karen Katz wrote to NMG employees. “This really rang true for me on one of my first trips to China. I have traveled a lot… and seen some of the most beautiful stores and boutiques in the world. Something that surprised me the most was on a visit to the Chanel boutique in Shanghai. I really thought I had seen it all, having been to Chanel stores in Moscow, Paris, London, New York and Hong Kong. But I was wrong! I have never seen crowds in a Chanel store like I did in Shanghai… Imagine if all those shoppers received gracious and friendly service as they browsed the store the way our customers do at Neiman Marcus and Bergdorf Goodman. The opportunity is there and we are eager to see what unfolds on the road ahead.”
NMG executives have taken many inspiring trips to China recently. They have been impressed with Shang Xia, the new Chinese brand created by Hermes, and the extraordinary, large-scale events staged by the likes of Dior, and in contrast, the flea markets. We look forward to many more dispatches from the East!
The full NMG press release is available in the Press Room.