The Christmas Book 2012
Our creative team returned to Utah’s Bonneville Salt Flats for this year’s Christmas Book because the play of light makes it look like a vast snowscape. It is very remote, however, and this video shows how much effort it took to create the right conditions in a very unique and challenging location. It was absolutely gorgeous, unlike anything I’d ever seen before. From a styling perspective, the salt presented a bit of a challenge. The salt would get on everything and cake onto the bottoms of all the shoes, and if left on there long, would eat up the fabric and ruin them. We had to make sure all the merch went through a thorough cleaning before being packed back up! The salt even corroded our car battery from sitting out there all day, and we had to get a jump before heading back into town. But we had a really hard-working and fun crew, which I think resulted in a beautiful story for the 2012 Christmas Book.
Marc Andrew – Photographer
David Krauk – Art Director
Emily Godbold – Fashion Stylist
