{NM Daily}

AERIN Beauty Holiday Palette.

Estee Lauder heir Aerin Lauder debuted her own eponymous label AERIN earlier this year. “I joke that I’ve been in the industry for 42 years, when really it’s been 20. Nonetheless, it’s been many years,” says Lauder.  The AERIN collection is a response to people asking what beauty products Lauder uses. The collection evolves this season with a new holiday color palette, (in stores and online now) which includes six complementary eye shadow shades that make an “evening in or out” effortless and chic.

Aerin Lauder at Oak Restaurant in Dallas.

“Holiday is a bit more glamorous,” says Lauder. The eye shadow palette has a highlighter in it, which can be used on your cheek and brow bones. It also allows this idea of a metallic, iridescent or smoky eye come to life. The lipsticks are full sized but housed in small cases that fit into an evening bag. “It’s handbag chic, minaudiere chic,” says Lauder.

AERIN Holiday Palette.

According to Lauder, “beauty is very personal and it’s what makes you feel complete.” The beauty collection is inspired by a few of Lauder’s favorite things – “friends, flowers and fabrics.” The compacts are packaged in a gold linen, the colors are mostly inspired by nature (whether plants, trees or flowers) and the entire collection has been vetted through her friends.  “My friends and I often discuss that we’re juggling so much, rarely have time for ourselves and we ask ourselves how do you make life easier?”  This beauty collection is really mistake-proof and effortless. The products reflect moments where life is peaceful or fun.  One of the lip shades is a creamy natural beige color, called ‘Sunday Morning.’  “This is such a moment, you wake up, read the paper, drink coffee and decide what to do for the day. It’s a moment of peacefulness, it’s a moment that I love,” says Lauder.

Aerin Lauder at NM NorthPark in Dallas.

When asked what her personal beauty philosophy is she says, “just because something is on trend doesn’t mean you have to wear it. You can enjoy it, you can see it, you can look at it in magazines but just because it’s of the moment doesn’t mean you need to embrace colored nail polish or lipstick. You should always feel comfortable with what you are wearing.”

Shop AERIN online at NeimanMarcus.com or Neiman Marcus stores.