Beauty
Guide to Hair Styling With B. The Product
Hair has quickly become one of fashion’s statement accessories. Whether it’s a textured updo adorned with jeweled embellishments or a sleek ponytail, the Spring runways spoke to individual modern style.
Jason Wu Spring 2012
The best way to achieve impeccable style, when it comes to your hair, is to use products that respond well to the nature of your hair. B. The Product is a professional styling line of luxurious hair care products created by Los Angeles-based celebrity hair expert, Brandon Martinez. His formulaic line works together to create a specific recipe for your hair type. Martinez is an expert when it comes to immediately identifying what hair needs to shift styles.
Shampoo Perfected
The base of Martinez’s line starts with an array of shampoos and conditioners, which respond to specific hair types. Each shampoo in the line features Argon oil, which adds shine and softens the hair, while a UV absorber prevents color from fading, and pro-vitamin B5 conditions and adds volume. Once the hair is clean and conditioned there are a variety of specific styling tools that work to defeat hair woes.
Dry Cleaned
One of Martinez’s most popular products is Dry Cleaned – a dry shampoo that is clear, silky and won’t leave powder on your scalp. It’s extremely lightweight and will allow you to go without a traditional shampoo, adding days to your blow out.
Leave It In
Martinez’s “Leave It In” is a spray leave in conditioner that protects hair from the harsh elements and hot tools. It works to restore without weighing down even the finest hair.
Dust
Lastly, if you’re on-the-go and want your hair to stay sleek, smooth and frizz-free, then you need Dust. This product is a powder that turns into pomade with the touch of your finger. It’s perfect to eliminate fly-aways around the hairline, helping to maintain the perfect sleek ponytail.
To learn more about B. The Product, meet Brandon Martinez at select Neiman Marcus stores. Martinez will be at NM Beverly Hills on March 1, Topanga Plaza March 2, Las Vegas March 3 and San Francisco March 23.
Shop B. The Product at select Neiman Marcus stores. The Beauty Event runs online through Monday, March 5.
