Beauty // Men's
Kale Naturals Brings Botanicals to Men’s Grooming
Photo by Shana Anderson.
We’ve been intrigued lately by plant-derived beauty products such as Tata Harper, Sulwhasoo and VenEffect. Now we have Kale Naturals, one of the first all-natural luxury skincare lines specifically formulated for men. The multi-functional high quality line was conceived two years ago by Dallas-based mothers, wives and professionals Dana Kale and Tia Pettijohn. “Our husbands are busy professionals with stressful jobs. On the weekends they are taking their sons to hockey, baseball or lacrosse. They don’t want a million products with a million steps. They were our inspiration for today’s man,” says Kale.
Founders Dana Kale and Tia Pettijohn.
The line is formulated and packaged in the U.S.A. and offers an array of natural, gentle cleansers that replenish face, hair and body. Each product is a custom creation with anti-aging antioxidants and beneficial botanicals offering fresh, light scents of wild mint, citrus and peppermint.
According to Kale and Pettijohn, the lines’ bestsellers include the sport 3-in-1 Wash and the Body Repair Cream. “Both of these products are great for the gym bag,” says Kale. After a demanding workout, face, hair and body deserve intense detoxification. The peppermint in the Body Repair Cream acts as an anti-inflammatory agent. It nourishes and soothes damaged skin without feeling greasy.
Photo by Shana Anderson
“We are both outdoorsy and our families are outdoorsy. We spend a lot of time in Colorado, skiing in the wintertime and rock climbing or hiking in the summer. After a long active day, my husband really enjoys the peppermint in the Body Repair Cream.” says Pettijohn.
The line is “a marriage of luxury, natural and gentle,” says Kale. After noticing a demand in face products, the two are currently working on a plant-based cross between a serum and a moisturizer. ”We will continue to create natural, simple products that not only benefit the consumer but also the earth,” says Pettijohn.
Shop Kale Naturals at Neiman Marcus stores in Texas.
