{NM Daily}

Rob Kardashian. Photo by Giuliano Bekor.

Whether you watch their reality television show or not, you are likely familiar with the Kardashians. The family’s fame, built on an entertaining mix of affluence, beauty and drama, has fans of all ages fascinated. And after seven seasons the cameras are still rolling, documenting their day-to-day lives, scandals and all. If you catch even a single episode, you know that the sole brother in the Kardashian clan, Rob, is often overshadowed by his older sisters Kourtney, Kim and Khloe. But this season Rob is stepping out with an independent business venture—socks. NMdaily caught up with the Kardashian bro, to talk siblings, style and his new men’s sock line Arthur George, which you’ll find exclusively at NM this month. For each pair sold, a second pair is donated to the Family Emergency Shelter Coalition.

NMdaily: Where did the idea to do a sock collection originate? Why socks?

Rob Kardashian: Socks have always been a signature part of my own personal style. I would get so excited when I found a really cool pair of socks, and I started wearing my pants a little shorter to show them off, because I thought cool looking socks should be seen. I had a hard time finding socks with the designs and personality, so I decided to create the type of socks my friends, family and I would wear.

Arthur George socks in The Christmas Book.

NMdaily: Initially, did your family support your business idea?

Rob Kardashian: Yes! My family was extremely supportive, and was very excited that I found something I am passionate about and able to turn into a business. I graduated from USC with a business degree, so it’s exciting to marry the skills I learned in school with my creative ideas.

NMdaily: What’s special about your socks?

Rob Kardashian: The patterns and designs are very diverse, and they’re really colorful and fun to wear. There’s something that appeals to everyone regardless of age.  In regards to the quality of the socks, they’re Egyptian cotton, made in Italy, so the quality is really nice and luxurious.

NMdaily: What is the significance of the label’s name?

Rob Kardashian: Arthur is my middle name and George is the middle name of my father Robert Kardashian. In my own way, I’m able to pay homage to my father with the name of my line.

Arthur George socks are made in Italy from Egyptian cotton.

NMdaily: Where do you find inspiration for your designs?

Rob Kardashian: I find inspiration everywhere! Wallpaper, artwork, patterns, clothing…I am really attracted to design so if I see something that speaks to me I make mental note of it.

NMdaily: Are these socks for day or night? What do you wear them with?

Rob Kardashian: They can be both…but for the most part they are evening socks that you can wear with a suit. They’re also perfect for the daytime businessman who has to dress up for work every day. Personally, I like to wear mine with shorts to really show them off!

NMdaily: What style is your personal favorite?

Rob Kardashian: I can’t pick one, but yesterday I wore the camouflage ones, and right now I’m wearing the horseshoe pattern!

NMdaily: Any famous feet wearing your socks?

Rob Kardashian: Right now, just my family! Lamar, Bruce, Khloe, my mom and Kylie seem to be the biggest fans so far!

Arthur George

NMdaily: Have your sisters’ entrepreneurship inspired you to create your business? 

Rob Kardashian: Of course. My mom and my sisters are amazing entrepreneurs and I admire the brand they have created for themselves. Each of them have their own strengths when it comes to business, but they all share the same philosophy as I do, which is only put your name on quality products that you truly believe in and love.

NMdaily: Do you think you will just stick with socks, or are you interested in expanding into accessories or perhaps apparel in the future?

Rob Kardashian: Right now I am just focusing on perfecting the sock line before I venture into anything else, but I’m looking to expanding into apparel when the time is right! Eventually I’d love to open some men’s apparel boutiques with some really unique brands and items.

Arthur George is available now in Neiman Marcus stores, and will launch on NeimanMarcus.com on November 9.