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The younger, grittier and more affordable sibling to Balmain goes by the name of Pierre Balmain, the new collection of women’s and men’s clothing that was created to embody an international “downtown” cool style. Pierre Balmain definitely has that cool factor that the Balmain brand has come to encompass. There’s a sartorially progressive aesthetic to the range, including a mix of tailored pieces, dresses, leather, jeans, casual tees and knitwear. For women, standout pieces include a reversible paisley-printed jacket, a downtown navy cotton motorcycle jacket and a red silk v-neck gown with side slash pockets and a wrap waist. Featuring undertones of androgyny, Pierre Balmain provides essential downtown wardrobe essentials – complete with hints of the brand’s signature zebra prints (directly inspired by Mr. Balmain’s first venture into an African safari). For men, there are tailored sports jackets, worked-in denim separates, crisp dress shirts as well as tapered trousers with just the right amount of slouch.

In the typical behavior of younger siblings, Pierre Balmain ditched the traditional advertising methods and instead released a series of three digital videos shot by Inez van Lamsweerde & Vinoodh Matadin in New York. Inspired by the downtown cool, rock sensibility and international lifestyle embodied by model Abbey Lee Kershaw, the composite film follows Abbey Lee and her boyfriend’s band, Our Mountain, careening through New York City in Pierre Balmain. The song featured is “Devil’s Banquet” by Our Mountain.

If you shop Pierre Balmain or any women’s contemporary collection during the Current Event, March 15-18, there is a gift with purchase.