Press Room
NEIMAN MARCUS DEBUTS “THE ART OF FASHION” CAMPAIGN FEATURING DREW BARRYMORE
DALLAS, Texas, July, 2011 – Neiman Marcus’ The Art of Fashion campaign features Drew Barrymore as the model. Shot by famed photographer, Norman Jean Roy, the photo shoot features the iconic Barrymore in high-concept imagery evoking the style of mid-century Hollywood studio portraiture.
The first Neiman Marcus Art of Fashion campaign appeared in 1994. At the time it was a revolutionary step for a retailer as the campaign was designed to feature cutting edge fashion, provocative photography and unique styling.
Today the Art of Fashion campaign adds a new chapter with its partnership with Drew Barrymore. Ms. Barrymore is featured wearing a variety of top designers from Neiman Marcus.
“The team at Neiman Marcus wanted to evolve the Art of Fashion by pairing up with a celebrated face and photographer. We felt that Drew Barrymore possessed not only the pedigree and glamour of old Hollywood, but also the confidence and spirit of the modern-day woman – much like Neiman Marcus itself. The project was a collaborative effort between Norman Jean Roy and Ms. Barrymore, and beautifully captures the essence of Neiman Marcus’ edits of the Fall collections,” said Eddie Nunns, Vice President of Neiman Marcus Brand Creative.
The Art of Fashion shoot will debut in The Book by Neiman Marcus and will appear in the September issues of Vanity Fair, Vogue and W. Additionally, Vanity Fair will feature a digital campaign of The Art of Fashion designed specifically for ipads.
A behind the scenes video from the photo shoot with Drew Barrymore has been posted on NeimanMarcus.com and NMDaily.com.
The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The Direct Marketing segment conducts both online and print catalog operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names. For more information, visit
http://www.NeimanMarcusGroup.com
ADDITIONAL LINKS :
http://www.NMdaily.com
http://www.NeimanMarcus.com
http://facebook.com/NeimanMarcus
http://twitter.com/NeimanMarcus
Contact:
Ginger Reeder, VP of Corporate Communications
Neiman Marcus Public Relations
ginger_reeder@neimanmarcus.com
214-573-5822
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