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VANITY FAIR USHERS INTERNATIONAL BEST-DRESSED LIST INTO THE DIGITAL AGE WITH THE INTERNATIONAL BEST-DRESSED LIST CHALLENGE

Magazine Invites Readers to Nominate Themselves and Others for the 2013 List

Partners with Giorgio Armani, Neiman Marcus and Clinique

 

New York, NY (January 23, 2013) —Recognized the world over as the definitive and authoritative roster of style leaders, the 73-year old International Best-Dressed List has long been closely watched by the media, fashion critics and historians. As of today, Vanity Fair will give readers the opportunity to submit photos of themselves and others to be considered for this year’s list. The two winners of the International Best-Dressed Challenge–one man and one woman–will be announced in a new category on the 2013 list, to be revealed in the September issue of Vanity Fair. Those who think they have what it takes (or know someone who does) can enter by using the hashtag #vfbestdressed on photos they post to Instagram, Twitter, or Trendabl. They can also upload photos at www.vanityfair.com/bestdressedchallenge from Facebook or Instagram albums, or directly from their computer or mobile phone.

 

Vanity Fair’s partners for this program are Neiman Marcus, Giorgio Armani and Clinique. Their participation will be enhanced with public events and online promotions related to the International Best-Dressed List challenge.

 

“Fashion has become more liberated thanks in no small part to the internet and social media,” said Graydon Carter. “We’re excited about bringing the venerable International Best-Dressed List into the digital age.”

 

“This effort represents a thoroughly modern approach to the digital space by three iconic brands.” said Vanity Fair’s Vice-President and Publisher Edward Menicheschi. “Our partners see this as an opportunity to extend their reach dramatically.”

 

Each week a group of Vanity Fair editors will pick their favorite looks from the latest batch of submissions. These selections will be presented in a weekly, curated slide show. Additionally, a monthly award will go to the entrant who has received the most “likes” from viewers in the photo gallery—this Users’ Choice prize will be provided by sponsors of the Challenge.

 

The deadline for final entries is June 30, whereupon the International Best-Dressed List selection committee will review all submissions. The winners will appear in the September 2013 issue of Vanity Fair, on newsstands in August.

 

Founded in 1940 by Eleanor Lambert, the International Best-Dressed List recognizes the most influential and prominent personalities in fashion each year. Since 2002, the list has been under the stewardship of the editors of Vanity Fair and has appeared in the magazine annually since 2004. Honorees are elected via ballots mailed to over a thousand select voters from the international worlds of fashion, society, business, the arts, and entertainment. Voter ballots are then tabulated, and the results are finalized by an appointed International Best-Dressed Poll committee.

 

NEIMAN MARCUS

Neiman Marcus, Inc. operations include the Specialty Retail Stores segment and the On-line Segment. The Specialty Retail Stores segment consists primarily of Neiman Marcus, Last Call and Bergdorf Goodman stores. The Direct Marketing segment conducts direct to consumer operations under the Neiman Marcus, Horchow, Last Call and Bergdorf Goodman brand names. Information about the Company can be accessed at www.neimanmarcusgroup.com.

GIORGIO ARMANI

The Giorgio Armani Group is today one of the leading fashion and luxury goods groups in the world, with over 5,700 direct employees and 12 factories. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewelry, cosmetics, fragrances, and furniture and home furnishings under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior and Armani/Casa. The Group’s exclusive distribution network comprises 751 stores worldwide (directly owned and freestanding third-party-run stores): 89 Giorgio Armani boutiques, 3 Giorgio Armani Accessory boutiques, 211 Emporio Armani stores, 42 Armani Collezioni stores, 235 A/X Armani Exchange stores, 33 AJ | Armani Jeans stores, 2 AJ Accessory stores, 21 Armani Junior stores and 36 Armani/Casa stores, in 46 countries.

CLINIQUE

Introduced in 1968, Clinique was the first ever dermatologist-created, prestige cosmetic brand.  Clinique’s mission has always been to provide the highest quality and most effective line of products to enhance every skin type and tone.  The brand’s customized approach and quality products – all meticulously tested and carefully formulated with the latest science – have made Clinique one of the leading skin care authorities in the world.  All makeup and skin care products are Allergy Tested and 100% Fragrance Free.  Clinique offers products for men and women of all ages and ethnicities.  Clinique is sold in more than 150 countries and territories and on www.clinique.com.