The Art of Fashion Revealed for Fall 2012
Debuting nearly 20 years ago, The Art of Fashion print campaign continues to intersect the world’s top photographers with high fashion, from Richard Avedon in 1994 to today’s Fall 2012 campaign debuting the work of Erik Madigan Heck (the youngest photographer ever to shoot the Art of Fashion.) The Fall campaign features 25 designers including Alexander McQueen, The Row, Mary Katrantzou, Alaia Paris, Oscar de la Renta, Haider Ackermann and Céline. “I knew when I first started taking pictures that it was something that would allow me to create in a more contemporary manner,” says Heck. “Painting was great, but I wanted a more time-relevant medium to express ideas and photography seemed to be it,” he says. View the 27 images and read more about Heck in the September issue of The Book.
Two original Erik Madigan Heck prints from The Art of Fashion portfolio will be auctioned October 20 in conjunction with the Two x Two for AIDS, a 13-year-old Dallas event that has raised over $34 million for the American Foundation for AIDS Research (amfAR) and the Dallas Museum of Art’s Contemporary Art Acquisitions Fund.
View The Art of Fashion campaign in the September issues of Vogue, Vanity Fair, and The Book by Neiman Marcus.