Lifestyle // Women's
Behind The Book: On The Go
Neiman Marcus went with real moms instead of models for this month’s On The Go mailer sent to homes across the nation. On The Go is where NM stocks trendy activewear from the likes of Adidas by Stella McCartney, EA7 Emporio Armani, and James Perse. The trio tapped for the job were a former pilates instructor and mother of three, a marathon runner and mother of four, and a yoga enthusiast and mother of three. The on-the-go moms, that typically spend their day in the car pool lane, carting kids to activities, while sneaking in workouts, traded mommy duties for a day to play model for photographer Walter Chin, NM creative director Lori Stadig and art director Devin Hall.
Photographer Walter Chin and the NM creative team.
Lauren, former pilates instructor and mother of three, wears a James Perse sweater and shorts, a Monrow tank, TOMS slip-ons, and a Rebecca Minkhoff handbag.
Diane, marathon runner and mother of four, wears an Adidas by Stella McCartney jacket, shirt, sneakers and backpack, and leggings by Splits59.
Susan, yoga enthusiast and mother of two, wears a Splits59 pullover and bra, and Adidas by Stella McCartney leggings and tennis bag.
