Creed Launches Royal-Oud, White Flowers and Original Cologne
Creed has released three exquisite new scents created by sixth-generation master perfumer Olivier Creed. Let’s start with Royal-Oud, which is unisex. Oud is a substance coaxed from the agarwood trees of India and said to be more costly, per ounce, than palladium. Erwin Creed, (seventh generation,) personally obtained it in India with respect for local rules and livelihoods. Hand-selecting ingredients worldwide has become one of Erwin’s increasing duties in his ongoing apprenticeship under his father. As a base note, oud powers the woody oriental scent, designed to evoke “Palaces both Persian and Parisian.” Indeed, this scent is a smash hit in the NMdaily office, where staffers have been spritzing it with abandon, dreaming of empires and treasures. Fans of Creed’s Santal Imperial or Spice & Wood will certainly want to compare.
Part of proceeds from U.S. sales of Royal-Oud will benefit children’s health and immunization in India via Global Giving. And in conjunction with the launch, the Creed polo team plays under the name Creed Royal-Oud this summer at matches in the U.S., England and Argentina.
The other two fragrance launches are part of Creed’s Royal Exclusives, which come in collectible, hand-blown Pochet glass bottles etched with the Creed family crest. The feminine White Flowers is a fresh floral with oriental base notes, comparable to Fleurissimo, Jasmal and Fastasia de Fleurs.
The masculine Original Cologne has is citrusy, with top notes of lemon, Sicilian bergamot and Italian grapefruit. Compare with Creed’s Neroli Sauvage and Bois de Cedrat.
Pricing: Royal-Oud is $300 for a 2.5 ounce spray bottle. The Royal Exclusives, because of their 8.4 ounce size, are $575.
All will land on Neiman Marcus counters in August, and are available now at NeimanMarcus.com.
