Lifestyle // Women's
On Set: A Dune For Brunello Cucinelli
Sure looks like sand...
By now you must know the story—how Brunello Cucinelli started with Italian cashmere sweaters and has developed into a head-to-toe, casual-luxe lifestyle brand, produced by cherished artisans in a medieval town in Italy. (If you’re unacquinted, you’ll enjoy the video here.) There’s an unmistakable Cucinelli look nowadays, comprised of delicious layers of ultra-soft, wonderfully textured, neutral-colored separates that bridge urban sophistication and country coziness. The September Book from NM contains an insert dedicated to the women’s Fall collection, photographed by Alistair Taylor-Young. It shows two women, swaddled in Cucinelli, contemplating the change of seasons on a windswept sand dune. Except that’s not a sandy beach, it’s a studio filled with semolina—the wheat particles used in pasta.
Not sand.
Somehow semolina seems appropriate, since Cucinelli’s company is renowned for its outstanding employee cafeteria, and the epic industry dinners that it hosts in Italy every season.
The plumed necklace is exclusive to NM.
You may also notice the plumed necklace worn throughout the shoot—it’s exclusive to NM.
Up Close: Brunello Cucinelli runs through August 26 online and in NM stores.
