Women's
Jason Wu + KT Auleta Team Up For Resort 2012
Jason Wu’s collection for Resort 2012 comes to life in this reverie directed by KT Auleta.
“My idea behind the Resort video was to use bold colors inspired by a vacation to Puerto Rico,” said Wu. “To showcase the details of the collection, I created a super manicured beach scene that evoked the feeling of a 1950′s film with a nod to one of my favorite films, ‘The Talented Mr. Ripley.’ I cast model Hailey Clauson, whom with her surreal beauty, perfectly embodied the mood of the glamourous heroine.”
Wu and Auleta had collaborated before, on a Fall 2011 video for Swarovski and Dazed.
For the latest project, “the concept started with a trip to the studio to see the developing designs,” said Auleta. “Jason and I talked about color and the tone that we wanted for the film. We talked about it feeling fresh and airy and mentioned beach sounds, which actually in the end turned into creating a beach in the studio.”
The soundtrack is “Le Soleil Est Pres de Moi” by Air, remixed by WilsonDJ.
“When Jason and I decided to shoot from above, I talked to the DP [director of photography] about creating a track to slide from above, and how to keep the light soft and airy which involved some on-camera filters. On set we chose the looks to match with each shot, and in the end working with the post-production people to create the fly-through effects of making a seemingly endless beach where multiple girls lay sunbathing,” said Auleta. ”On the beach, what girl doesn’t need a bag? Pushing around the straps to lay just so and without disrupting the sand was a FULL time job. The set guys were raking over footprints nonstop.”
Shop Jason Wu on NeimanMarcus.com and in select Neiman Marcus stores.
