Luis Morais Melds Mystical Materials and Motifs
When it comes to jewelry, it’s typically all about the ladies, but when Neiman Marcus buyers caught a glimpse of gem-groundbreaker Luis Morais’ pieces they were charmed. The Brazilian-born, Miami-based jewelry designer fell into the bracelet business, you could say, on the whim of a wristlet. After eyeing a coveted trinket in a glossy that he could not live without, Morais decided to take matters into his hands and create his own version. He had a knack, as it turned out, and as he kept going, design motifs quickly emerged. Soon South Beach stores were picking up on the Luis Morais bracelet buzz.
Morais’ concept of intermingling contradicting elements made his pieces stand out. Juxtapositions like tarnished silver paired with polished pearls and heavy ebony alongside gleaming gold charge the collection’s edgy yet sleek vibe.
The duality continues into the details. Rock ‘n’ roll additives such as skull and spinal cord beads add toughness while rosaries and crosses supply spiritual symbolism.