Neiman Marcus + Target! This is Actually Happening
An epic designer collaboration is coming to Neiman Marcus and Target on December 1, just in time for the holidays.
The two retailers recruited a whopping roster of 24 notable American designers to create limited-edition gift items. Some of the designers stayed within their primary product categories, and others tried their hands at new ones spanning women’s, men’s, home and children’s. Prices range from $7.99 to $499.99, with most items under $60. Our teams worked closely with the designers to ensure each piece would impress. The details and materials include real leather and silk, hand beading, hand-blown glass and 18K gold.
That’s all we can say about the items now, but we’ll keep you updated right here on NMdaily. An ad campaign including TV, print and digital will hit in the fall.
Mark your calendars. The entire collection (more than 50 gorgeous gifts) will become available for sale on December 1, at Neiman Marcus stores, Target stores, NeimanMarcus.com and Target.com. On December 1, the entire collection will be housed within a dedicated space in every store. All points of sale will offer the same merchandise at the same prices.
For months our executive teams have been meeting secretly to plot this, logging flights between Dallas and Minneapolis, and managed to keep the cat in the bag. Now we can also proudly announce that the two companies are jointly making a $1 million donation to the Council of Fashion Designers of America to celebrate the partnership and affirm their continual support the American design community.
Designers who created pieces for the collection:
Band of Outsiders
All are members of the CFDA, and all with the exception of Band of Outsiders have been carried at NM.
Here’s what our fearless leaders are saying:
“Target and Neiman Marcus are known for charting new terrain, and by joining forces for the holiday season, we’ve set the stage for a redefining moment in retail,” said Gregg Steinhafel, chairman, president and CEO, Target. “This collaboration is unlike anything Target has done before, and we are confident our guests will be thrilled with this extraordinary collection that features some of America’s most preeminent designers.”
“Neiman Marcus and Target share a passion for great design and delighting customers in new and unexpected ways,” said Karen Katz, president and CEO, The Neiman Marcus Group. “We are thrilled to be collaborating to offer a spectacular and special collection of one-of-a- kind items for the holidays. These will be the “must-have” gifts, whether you are a loyal Neiman Marcus customer, a devoted Target guest or a fan of American design.”
“I can think of no better finale to CFDA’s 50th Anniversary celebration than through this extraordinary designer collaboration,” said CFDA President Diane von Furstenberg. “As designers, creativity is our best gift, and with the generous support of Neiman Marcus and Target, we are happy to have created specially designed products as a thank you to share with our consumers and friends.”
More information will become available in the months ahead. Updates will be shared via NMdaily.com and Target’s blog, ABullseyeView.com. On Twitter, please follow @NeimanMarcus, @ABullseyeView and #Holiday24 for the latest buzz.