Lifestyle // Women's
NM @ SXSW 2013
The NM team descended upon SXSW to immerse ourselves in technology, music, food and Austin style. As any SXSW attendee will tell you, it’s an overwhelming experience because there’s just so much to do at any moment. Here’s just a taste!
Eat: Hillside Farmacy, House of Card (Aussie-style coffee), Elizabeth Street Cafe, East Side Kings, Hey Cupcake and Gordough’s.
Hillside Farmacy.
Oysters at Hillside Farmacy.
Salted caramel ice cream sandwich at Hillside Farmacy.
House of Card coffee stand.
Hey Cupcake truck.
Elizabeth Street Cafe
Gordough's Donuts
A sweet shortcake donut from Gordough's.
Frank's hotdogs.
See: Sixth Street.
Sixth Street
Listen: South by Southwest not only attracts a tech-y crowd, musicians from across the globe head to the nation’s live music capital for the festival. Even before the music portion of SXSW kicks off, you can catch up-and-coming artists performing at SXSW Interactive parties. A few acts we caught between panels and after hours: Girl Talk, Ra Ra Riot, White Panda, Tomorrow We Move to Hawaii, The Tontons and Neon Indian.
Neon Indian at Hipstamatic Haus.
Stay: If you plan on attending SXSW, book your hotel months in advance. The festival brings thousands of people to the city and hotels book up fast! The Driskill and Hotel St. Cecilia are some of our favorite places to stay. (Or just hang out.)
Hotel Saint Cecilia.
The lobby at the Driskill.
Drink: Watermelon mojitos, jalapeno grapefruit margaritas & Austin BeerWorks.
Watermelon Mojito.
Austin BeerWorks Fire Eagle American IPA.
Party: The Facebook brunch.
Facebook Austin
Doing the "mimosa shuffle" in Alexander Wang boots at the Facebook Austin offices.
A bloody mary served at the Facebook brunch.
Wear: The vibe in Austin is relaxed-cool, always with a touch of hippie. SXSW staples: Military-esque boots and parkas, wedge sneakers, retro sunglasses, distressed denim and warm-weather leather.
Miu Miu sunglasses.
Ash wedge sneakers.
Shop: The Man Repeller x PJK at CUSP by NM pop-up shop, Uncommon Objects, Room Service Vintage and Hog Wild Vintage.
Man Repeller x PJK Collection at the SXSW pop-up shop in Austin, TX.
Learn: Some of our favorite fashion people were attending and presenting at the festival. Nina Garcia and Randi Zuckerberg spoke on the future of fashion on the “Style Goes Viral” panel and the ladies behind the Twitter handles @Bergdorfs, @DKNY, @KateSpadeNY gave diverse insights into what it’s like to do social media for a major fashion brand.
—By Kristen Spaulding and Sarah Bray
