Toms’ Next Chapter: One For What?
Today, Toms delivered locked boxes to six Neiman Marcus stores to stoke our fervent curiosity about what will be Toms’ next category of product. As you know, for each pair of Toms shoes sold, a pair is donated to a child in need. Hence, the “One For One” slogan. Since 2006 over 1 million pairs have been donated. Inside each mystery box—actually, it’s a 7-foot tall cylinder—is the next product in Toms’ One For One model. Is it a bag? A hat? A scarf? Is it even something to wear?
We’ll find out on June 7, when the boxes will be ceremoniously and simultaneously opened, revealing the new product to the world. You can see it firsthand at these NM locations:
Las Vegas 10:30 am
Fort Worth & NorthPark 12:30 pm
Atlanta, Boston and King of Prussia 1:30 pm
Until then, you are welcome to inspect the box and take your best guess.
Shop NM’s exclusive styles of Toms shoes.