Touring With Tory
Tory Burch in Taiwan
Tory Burch has just returned from Asia, where she opened stores in Beijing, Hong Kong and Taiwan.
“We have a fairly large brand awareness there, compared to what our presence is,” she said. “We’re going in in a discreet way, and learning about the culture, and seeing what we can do to be successful there. Our first Hong Kong store is doing incredibly well. One thing I was told is that our logo really resonates because it’s symmetrical and when [viewed a certain way,] apparently it means ‘good faith.’ ”
In Hong Kong.
With models at the Hong Kong launch event.
The designer sat down with NMdaily in Dallas, where she raised money for Children’s Medical Center before hopping to Houston, where the Chamber of Commerce had invited her to address a group of women entrepreneurs, and she spoke about her foundation, which empowers women through microfinance.
“Any time a woman branches out to start a business, I’m thrilled,” she says.
Though she seems to be always on the move, and though her collection frequently seems infused with the spirit of travel, she insists that she travels highly selectively because of her three sons. (She’s taking them to Greece in June.) Still, she logs many miles, and we want to know what she brings for comfort.
In her new Hong Kong boutique.
“I always travel with a Porta-Pillow, a red ribbon for luck, pieces of clothing to layer, always a trench coat and a pair of comfortable flats, and a great book. I’m reading Infidel right now, which is terrific,” she says. And on her playlist?
“I listen to anything from Johnny Cash to Neil Young to Kanye West, so it’s very diverse. There’s a new band called Group Love that I’m loving. I’m obsessed with music, and always have been. My grandmother was a concert violinist and my cousins are opera singers, so I was exposed to music my whole life.” Her obsession extends from opera to hip hop to jukebox musicals. In fact, Mamma Mia! gave her the itch to go to Greece.
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