About Alford & Hoff:
As athletes, Alford & Hoff founders Barry Alford and Jefferson Hoffman have a rooted, first hand appreciation for hard work and perseverance. Recognizing the importance of excellence and success to today's man, they set out to create an American lifestyle brand that is both distinctive and approachable. Alford & Hoff offers today's man an out of the ordinary approach to men's fragrance, because every day is a competition.