Instant Oversize Volume Squeezable Mascara
In 2017, Dior revolutionized mascara with Diorshow Pump'N'Volume, a spectacular formula for extreme lash volume. This year, Dior is taking it a step further and releasing the squeezable effect in 4 vibrant shades for those who aren't afraid to play with colours and effects.
Diorshow Pump'N'Volume is now available in 4 vibrant, ultra-pigmented shades to create colorful combinations and instant oversize volume.
+100% more volume*
*Instrumental testing, 16 subjects, comparing each woman's usual application vs. bare lashes.
The Diorshow Pump'N'Volume ultra-volumizing formula achieves a unique, soft sensation thanks to a high concentration of waxes and elastic powders, the source of the seemingly expanded lash volume. Formula stays creamy with ultra-volumizing effect.
To play with color to the tips of your lashes, Dior offers a limited edition of 4 new neon shades: Purple Pump 160, Blue Pump 260, Coral Pump 640, and Pink Pump 840.
"There are endless possible combinations. You can apply black as a base and then add a touch of color to the tips of the lashes, or apply black on the upper lashes and pink, for example, on the lower lashes." Peter Philips, Creative and Image Director for Dior Make-upHow to Use:
- Give the flexible tube 2 or 3 squeezes to soften the formula to an ideal fluid texture and to generously load the brush with product.
- Apply in a zigzag to coat lashes from root to tip and achieve extreme volume instantly.