The Heart of Neiman Marcus
FREQUENTLY ASKED QUESTIONS
What is The Heart of Neiman Marcus
The Heart of Neiman Marcus is our national philanthropic commitment to focus both national and local charitable giving to support the arts in communities where our stores are located.
What is the mission of The Heart of Neiman Marcus?
The mission of The Heart of Neiman Marcus is to help bring enriching arts experiences to youth...because ART changes lives.
What does Neiman Marcus hope to accomplish through The Heart of Neiman Marcus?
By partnering with local nonprofit organizations, we hope to impact the lives of youth through enriching arts experiences in our local communities. We hope to inspire and engage our store associates and valued customers in this initiative to help drive further impact.
Why did Neiman Marcus choose to focus on supporting the arts?
The arts is a broad focus area that encompasses much of what Neiman Marcus supports in our communities across the country. Based on Neiman Marcus’ brand, heritage and industry expertise, we also believe that we will make the greatest impact by helping to bring enriching arts experiences to youth in our local communities.
Why are the arts so important?
Research has proven that involvement in the arts as well as arts education creates better learners, fosters creativity and innovation and builds stronger, more vibrant communities. Yet schools are shifting time and resources away from art and music subjects. National funding for the arts is constantly threatened.
How long will Neiman Marcus focus on this issue?
Starting in 2013, Neiman Marcus will nationally and locally commit to helping bring enriching arts experiences to youth in our communities. Our commitment will be multi-year and long-standing.
What does this mean for our current charitable commitments?
Our goal is to focus our existing and future efforts to help bring enriching arts experiences to youth, but we will continue to maintain existing charitable commitments that may fall outside of our The Heart of Neiman Marcus criteria, based on budget and resources.
What type of organizations will The Heart of Neiman Marcus partner with?
We will partner with local arts organizations that meet the following criteria:
  • Must be a registered 501(c)3 organization in good standing
  • Offers high-quality experiences in the arts in your community
  • Offers on-going, regular programming that engages youth in one or more disciplines of the arts
  • Objectives include youth development (i.e., to improve learning, build community, foster creativity) rather than supporting careers in the arts
  • Willing and able to promote Neiman Marcus’ support
  • Will provide content - stories, photos, videos - and social impact metrics for communications purposes
How will The Heart of Neiman Marcus work?
Twice per year, The Heart of Neiman Marcus will unite Neiman Marcus corporate, its individual stores and its customers in support of bringing enriching arts experiences to youth through national awareness and fundraising. During each national activation pulse period, we will come together as a company to bring The Heart of Neiman Marcus to life through a unified yet evolving theme.