WOMEN’S COCKTAIL ATTIRE: EVERYTHING YOU NEED TO KNOW

When the long-awaited cocktail party invites finally arrive, it’s time to tackle the exciting task of choosing your party looks. But cocktail attire can be difficult to demystify—it’s formal without being over the top. Look for an ensemble that mirrors the energy of the occasion, something that lets you show off just how well you understand the balance between glamour and approachability.

The perfect outfit makes an evening feel even more successful, whether you’re attending a networking event or a professional end-of-year celebration. Fashion is a great way to give other guests a sneak peek into a wearer’s personality through color, cut, and fabric. Simple and untextured materials are always elegant, but pleats and sequins can liven up a basic silhouette.

Here’s our take on the best women’s cocktail attire, along with some simple dress-code rules to create a memorable look.

WHAT IS A COCKTAIL DRESS?

Although the classic little black dress is always a reliable choice, it’s far from the only option—cocktail dresses come in a variety of tasteful colors and lengths with a number of embellishments. Traditional cocktail attire excludes long dresses, but the standards that dictate exactly what cocktail attire is have relaxed over time, with midi dresses serving as a popular happy-medium between mini and maxi styles. Choose flowing lightweight fabrics—such as cotton, chiffon, silk, or satin—to stay comfortable throughout the evening.

COCKTAIL DRESS CODE

In recent years, dress codes have become more liberal, making room for a wide array of colors and designs. But some basic rules still apply when creating a sensible and stylish look. Here’s how to construct a cocktail outfit from head to toe:

The perfect choice 

Some events welcome a more daring sense of style, such as dresses with plunging necklines and transparent materials, while other occasions call for something more traditional and polished. Sleeveless dresses look divine in halter, collared, and sweetheart necklines and, best of all, can be styled with a sophisticated blazer when the dress code skews toward conservatism. 

All about length

Although cocktail dresses are known for being short, there aren’t any hard-and-fast rules relating to hem lengths. A pair of high heels can easily dress up a flowing, ankle-length sundress, or make a mini dress appear much shorter. Either way, stilettos, pumps, wedges, and other heels will give your look a touch of glamour. 

Floor-length dresses made from relaxed fabrics are a great option and alternative to traditional cocktail apparel. A long, flowing chiffon dress, for instance, is the perfect choice for a destination wedding in a tropical setting or a garden party during spring. Midi dresses also offer the perfect in-between length for semi-formal events.

Formal footwear

Cocktail events often require standing for most of the evening, so choosing footwear that’s stylish and comfortable is essential. Power heels and sandals are the most traditional options for formal looks, but embellished sneakers are also making an appearance, putting a playful sense of style on full display. Other flats, such as loafers, mules, and dress boots, make for equally stylish yet comfortable choices.

Switch it up with trousers

Cocktail-party dress codes can be relatively liberal, which invites a more creative approach to style. Dress pants and well-tailored suiting are excellent looks for women who want to skip dresses entirely. Women’s tuxedos are some of the most elegant options for black-tie events, while tapered trousers or wide-leg dress pants and a suit jacket evince a more casual air.

Accessories are everything 

Whether you prefer the look of ornate statement-makers or delicate, barely there pieces, the sky’s the limit when it comes to choosing the perfect jewelry to complement your look. A suite consisting of a necklace, earrings, and bracelet takes the guesswork out of mixing and matching. However, some might prefer the more versatile approach of selecting individual pieces, especially when those pieces have sentimental value. While the general rule dictates wearing eye-catching earrings with high necklines and a striking necklace with a decolletage, today’s fashion mores have no bounds.

8 BEST BRANDS FOR DESIGNER COCKTAIL DRESSES

From delightfully airy wrap dresses to structured, strapless designs, cocktail dresses come in numerous cuts to complement the style of any wearer. No matter which silhouette you choose, a cocktail dress should make you feel confident and comfortable all night long.

Whether you’re looking for something chic and full-coverage or sweet and flirty, here are eight designer brands that create exquisite cocktail attire for women:

Shoshanna

From sweetheart necklines and pleated peplums to satin flutter sleeves, fun, flirty details define the Shoshanna collections. Choose a black velvet short-sleeve dress with delicate floral lace details for a picture of pure elegance. Complete the look with a simple black handbag and heels.

Aje

Aje designs intricate pieces that shine brightly on any occasion. Puff-sleeve midi dresses with light, flowing shapes create a fresh take on semi-formal attire. Pair the style with a pearl necklace, soft clutch, and ankle-strap heels to enhance the graceful nature of the garment.

A.L.C.

Every season, A.L.C. debuts a collection of exquisite women’s dresses and accessories. A patterned party dress with cutouts is fun for summer evenings, while a bright red tailored jumpsuit is perfect for the holidays and special events. 

Chiara Boni La Petite Robe

Launched in 2007, Chiara Boni La Petite Robe was created to offer elegant, comfortable, and versatile womenswear. A vibrant bodycon dress is a great way to exude energy, confidence, and fearlessness. Complete the look with a bold metallic bracelet and luxe pumps.

LaPointe

LaPointe’s dress collection includes statement feather-embellished pieces and textured slim-fitting styles. Each piece is designed in vibrant hues to project a sense of outgoing individuality. The side slit in the textured halter dresses adds an alluring edge to a refined shape. Pair the look with several thin gold bangles and kitten heels.

A.W.A.K.E. MODE

A.W.A.K.E. MODE explores the avante-garde through modern silhouettes. The brand’s maxi-length dresses are excellent for chilly fall and winter months. An off-the-shoulder brown gingham dress pairs well with gold hoops and a structured clutch. Complete the outfit with sophisticated black heels or booties.

Proenza Schouler

Created in 2002 by Jack McCollough and Lazaro Hernandez, Proenza Schouler is a New York-based womenswear brand famous for its technical sophistication and contemporary designs. This mock-neck velvet dress features an elaborate tie-dyed pattern that would make an electrifying choice for any social gathering. Pair the look with black knee boots and a small black leather clutch.

Milly

Established in 2002, Milly creates feminine wardrobe staples and statement pieces for special moments. The label reinvents classic styles in bold shapes, featuring everything from intricate, off-shoulder ruffles to tiered hemlines.

FIND EVERYTHING FOR YOUR NEXT EVENT

When searching for the perfect women’s cocktail attire, look to Neiman Marcus for all the must-haves, such as bold new dresses, statement jewelry, comfortable pumps, and clutches. Book a one-on-one in-store or virtual appointment with a Neiman Marcus style advisor for more fashion tips and recommendations.