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Lookbook: Chloe Prefall [Hero Lead-in]

PRE-FALL 2024

CHLOÉ

Chemena Kamali’s first collection for Chloé is a return to the brand’s roots and Parisian spirit, where a feeling of natural femininity and effortlessness prevails. Playing with fluidity and structure while capturing a sense of movement and undone sophistication, this pre-fall debut celebrates the joy of contradictions.

“I designed this collection before the one I showed in March. It is a prologue, the introduction and foundation. A re-rooting. A new beginning. The idea of a wardrobe, built on both timeless and seasonal statements and the Parisian spirit Chloé is charged with.”

– CHEMENA KAMALI, CHLOÉ CREATIVE DIRECTOR

Core elements of this collection are statement capes and outerwear, stylish denim, sartorial tailoring, and feminine blouses linked to the idea of flou, which has long been ingrained in Chloé’s DNA. Accessories, including ’70s-inspired boots, clogs, and wedges, are new signatures of the house. Jewelry details like pineapples, horses, and bananas nod to archival motifs.

Handbags are rendered in naturally tanned leather with a lived-in patina that celebrates its little imperfections and gets better over time.

SHOP CHLOÉ HANDBAGS

Chemena Kamali has a long and fruitful history with Chloé, beginning her career at the house as part of Phoebe Philo’s team and later returning as Design Director to Clare Waight Keller in 2012. After stints at other esteemed brands, she was appointed as Chloé’s Creative Director in October 2023.