The Alessa story is one of passion and the journey of a true calling. The brand was born from a love story, when Yuvraj Pahuja and Alessandra Robles met and studied together at the Gemological Institute of America. In 2009, their life journey, synergy and creativity merged to create Alessa Jewelry: a modern, vibrant, contemporary and edgy brand. Pahuja's family has been in the jewelry industry for five generations, even managing operations. Robles grew up in Guatemala where she was submerged in the colorful culture and arts, forever shaping her passion, creativity and appreciation for hand-crafted goods and the stories behind them. Alessa combines technical mastery to create original designs adorned with diamonds, rubies, sapphires and semi-precious stones that are ageless and timeless.