2017 Allure, InStyle, & Glamour Award Winner
The world's first edgeless, non-disposable, high-definition cosmetic sponge applicator. The unique shape and exclusive material available only with beautyblender® ensures impeccable, streak-free application with minimum product waste. Use it with primers, foundations, powders, cream blushes, and any other complexion product.
beautyblender® features an open cell structure that fills with small amounts of water when wet. This allows the sponge to be "full" so that the makeup product sits on top of the sponge rather than being absorbed, allowing you to use less product every time. When wet, beautyblender® doubles in size and becomes even softer, returning to its original size when it air dries.
Handcrafted in the USA.
At beautyblender® we choose to use safe, water-soluble dyes that do not harm the environment and will maintain the integrity of our proprietary foam. For this reason, you may notice some color run off the first time you wash beautyblender®. This is normal and will disappear after you have cleansed the product several times. Please note that the color will not transfer onto the face or clothing.
beautyblender® is easy to use: simply wet. squeeze. bounce. your way to makeup perfection!
wet. beautyblender® with water
squeeze. out the excess liquid, using a towel if available
bounce. primer, foundation, powder, cream blush or any other complexion product across the face for flawless results.