About Byredo Fragrances:
Based in Stockholm, Sweden, Byredo was founded by painter-turned-creative-director Ben Gorham in 2006. Partnering with perfumers Olivia Giacobetti and Jerome Epinette, Gorham's scents are inspired by distinct places (such as Palermo, Italy), moments in time (think 1920s excess and avant-gardism), and works of art (for example, a photograph taken by Inez van Lamsweerde and Vinoodh Matadin), as well as memories and personal experiences. Gorham—born in Sweden to a Canadian father and Indian mother, raised between Stockholm, Toronto, and New York—leverages his global background as a beauty industry 'outsider.' The Byredo difference? A preference for uncluttered notes and a dedication to quality craftsmanship. In addition to fragrances—perfumes, colognes, and roll-on oils—Byredo offerings include personal care items such as bar soaps, body creams, lotions, and travel cases, plus scented candles for the home.