HELSIFlorence Strapless Lace Applique Midi Dress
$575
Earn a $50-$1,250 Gift Card with code JUNEGC
Color: Periwinkle
Delivery & Pickup
Select size/color to view delivery and pickup options.
QTY: 1
Earn a $50 gift card with $250 purchase, $100 gift card with $500 purchase, $250 gift card with $1,000 purchase, $625 gift card with $2,500 purchase, or $1,250 gift card with $5,000 purchase of select regular-price items & code JUNEGC. Details
- HELSI "Florence" midi dress with sequin floral lace appliqué
- Strapless neckline
- Sleeveless
- Hem falls below the knee
- A-line silhouette
- Invisible side zipper
- Polyester/spandex
- Lining: Polyester
- Made in the USA from imported materials
Size Note: Item runs large, consider ordering a size down.
Online Inquiries: NMS21_T63EM
Store Inquiries: #4712703
About HELSI:
HELSI is a LBGTQ+ and Latinx owned brand by Frank Morales. The meaning of the name Helsi is ""independent, confident, and ambitious. You are active, vital, and adventuresome, always seeking new experiences and challenges. You are willing to take chances.” It is also the name of founder's mother. The person he admired the most in this world. At 25, he found sewing again and discovered that clothing was transformative. He started making tops to go out clubbing with friends and soon realized that people wanted to buy what he made. That is when he understood that sewing would be our salvation all along. Helsi is not just a dress line. Helsi is a dedication to all women, to be independent, confident, and ambitious. Above all, to never give up. Every dress he makes is a poem to women like his mother.
HELSI is a LBGTQ+ and Latinx owned brand by Frank Morales. The meaning of the name Helsi is ""independent, confident, and ambitious. You are active, vital, and adventuresome, always seeking new experiences and challenges. You are willing to take chances.” It is also the name of founder's mother. The person he admired the most in this world. At 25, he found sewing again and discovered that clothing was transformative. He started making tops to go out clubbing with friends and soon realized that people wanted to buy what he made. That is when he understood that sewing would be our salvation all along. Helsi is not just a dress line. Helsi is a dedication to all women, to be independent, confident, and ambitious. Above all, to never give up. Every dress he makes is a poem to women like his mother.
