About HELSI:
HELSI is a LBGTQ+ and Latinx owned brand by Frank Morales. The meaning of the name Helsi is ""independent, confident, and ambitious. You are active, vital, and adventuresome, always seeking new experiences and challenges. You are willing to take chances.” It is also the name of founder's mother. The person he admired the most in this world. At 25, he found sewing again and discovered that clothing was transformative. He started making tops to go out clubbing with friends and soon realized that people wanted to buy what he made. That is when he understood that sewing would be our salvation all along. Helsi is not just a dress line. Helsi is a dedication to all women, to be independent, confident, and ambitious. Above all, to never give up. Every dress he makes is a poem to women like his mother.
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