Originally as a leather goods producer in the 1970's, Braschi was transformed in 1989 by its founders Lorenzo and Kitty Braschi. Emphasis was shifted from leather goods to fur fashion. It was with this change that brought great success to the brand with impeccably crafted coats and achieving fame and recognition from the national Italian market. In 2004, the founders' son, Maurizio, was handed the company who has placed an emphasis on the creation of new collections and has become part of the National Chamber of Fashion. Today, Maurizio still personally selects the finest skins for each collection.