Strengthen fragile, weak hair with this protective and ultra-nourishing cleanser. Our curative blend of chia seed, bio-fermented bamboo leaf and plant-based protein penetrates the hair cortex to build strength from within while forming a scaffold around each hair fiber to reinforce strands. A floral blend of daisy and honeysuckle extracts helps to lengthen locks by strengthening hair from the root and fortifying brittle ends. Reveal hair’s supernatural strength.

2022 Allure Best of Beauty Award Winner
 
What It Does:
A fortifying shampoo that strengthens and reinforces weak, fragile and brittle hair to prevent breakage. Chia seed, bamboo and plant-based protein form a protective veil around each hair fiber to reinforce strands while a hyaluronic acid complex provides a surge of lightweight moisture.
 
Results:

• Hair is 2.9x more elastic*
• Hair is 133% stronger*
• After just one use 81% felt their hair was more fortified**
• After just one week 87% felt their hair was more resilient**
• After just one week 82% felt their hair was stronger from root to tip and more resistant to breakage**

 
*Based on a clinical test of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment when used as a system vs. non-conditioning shampoo after 5 uses
**Based on a consumer panel survey of 106 women. 
 
Benefits:

• Gently cleanses hair without drying or stripping
• Reinforces and strengthens fragile hair from the inside out
• Forms a scaffold around each hair fiber to protect from external aggressors
• Prevents breakage and hair fall caused by brushing and styling, encouraging length over time
• Improves the tensile strength and elasticity of each hair strand

 
How to Use:

• Apply to wet hair as the first step in your cleansing routine
• Lather, indulge, rinse
• For best results, follow with Hair Alchemy Resilience Conditioner to reveal hair’s supernatural strength and pair with Hair Alchemy Fortifying Treatment Serum for the ultimate hair-strengthening regimen
• For those with highly textured hair, consider incorporaing a moisture-rich conditioner or masque like Moisture & Control Intense Conditioner or Deep Treatment Masque

 
Key Ingredients:

• Oribe Signature Complex (Watermelon, Lychee and Edelweiss Flower) defends hair from oxidative stress, photoaging and the deterioration of natural keratin all while protecting from the drying, damaging and color-depleting effects of the elements 
• Curative Blend (Chia Seed, Bio-Fermented Bamboo Leaf and Plant-Based Protein) penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure, preventing breakage caused by brushing, styling and external aggressors 
• Multi-Action Hyaluronic Acid Complex rehydrates from within to deliver a surge of moisture and increase elasticity
• Daisy and Honeysuckle Extracts help to strengthen hair from the root while fortifying brittle ends, improving overall hair health and encouraging length
• Green Tea and Plant Polysaccharides protect from environmental stressors by preventing the adhesion of pollution particles on hair

8.5 oz./ 251 mL

About Oribe:
Celebrity hairstylist Oribe Canales has influenced iconic hairstyles through fashion magazine photo shoots and high-powered ad campaigns since the 1970s. His Oribe collection of luxurious hair care products and treatments combines traditional principles with leading-edge innovations, and each product is lightly scented with specially commissioned French perfumes.