Brighter, blonder, healthier hair
Tone down brassiness & tone up blonde with Pure Blonde Booster
What is It?
Color-Correcting Weekly Shampoo.
Why Use It?
Pure Blonde Booster shampoo instantly neutralizes brassiness, cooling warm tones to leave hair looking radiant and clarified.
Who is it For?
Anyone with blonde hair – bleached, colored or natural.
How Do You Use It?
First, use your regular shampoo to ensure hair is clean and free from product buildup. Rinse well and apply Pure Blonde Booster Shampoo, massaging gently into the hair for 60 seconds. Rinse thoroughly. Follow with our Color-Correcting Mask for optimum results. N.B. All hair will react differently, so test a small section of your lightest before use. Wait at least two weeks after having hair colored, bleached or permed before using.
When Do You Use It?
Our weekly-use hydrating formula contains optimum levels of violet micro-pigments, correcting yellow tones for that freshly colored look.
8.5 oz./ 250 mL