Philip KingsleyPower of the Pre-Shampoo Value Bundle

What it Does:
Pre-shampoo treatments are applied to wet hair before you shampoo, meaning they can sit on the hair for a specific amount of time. This gives them more time to penetrate the hair, compared to a post-shampoo treatment which may be left on for only a few minutes before being rinsed away, therefore providing a lesser benefit. Not only can the treatments be left on the hair for longer, but they also won’t leave behind residue. This is because, unlike a post-shampoo treatment, they are cleansed away, rather than rinsed away with water. The hair absorbs all the transformative actives, leaving strands feeling weightless and beautifully healthier. Furthermore, pre-shampoo treatments address and treat specific hair concerns such as dullness, dryness, or damage, beyond the remit of any shampoo, conditioner, post-wash, or styling treatment. 
 
Collection Includes:

• Bond Builder Restructuring Treatment, 5 oz./ 150 mL
• Elasticizer Deep-Conditioning Treatment
• Vitamin C Jelly, 4 x 5 g

 
How to Use: 
Bond Builder Restructuring Treatment:

• Before shampooing, thoroughly wet hair and apply in sections
• Work into hair with fingertips and leave for 10-20 minutes (the longer the better)
• Rinse well and follow with the appropriate Philip Kingsley Shampoo, Conditioner, and Scalp Toner (sold separately)
• Pro Tips: Finer hair textures should double-shampoo to remove all product. For best results use at least once a week. For damaged and dry hair in need of moisture, use alongside our Elasticizer Deep-Conditioning Treatment

 
Elasticizer:

• Before shampooing, thoroughly wet hair and apply in sections
• Work into hair with fingertips
• Cover with a shower cap and leave for at least 20 minutes (the longer the better)
• Rinse well and follow with the appropriate Philip Kingsley shampoo, conditioner, and scalp toner
• Finer hair textures should double-shampoo to remove all product
• For best results use at least once a week
• Pro Tips: Give your hair an enhanced Elasticizer treat by covering with a shower cap and leaving on overnight. Apply Elasticizer before working out, then shampoo out post-gym

 
Vitamin C Jelly:

• Before shampooing, thoroughly wet the hair and scalp
• Empty one sachet into the applicator bottle and fill with 2 oz. of warm water (to the measured mark)
• Shake for 30 seconds to activate the formula, until a light jelly forms
• Apply the jelly directly from the bottle to the hair and scalp and work in with fingertips
• Ensure all hair is covered
• Use all of the jelly and dispose of any which is not used
• Thoroughly rinse out the bottle and keep for your next treatment
• Leave on for 5 minutes and then rinse thoroughly
• Follow with shampoo and conditioner as normal
• Use once every 2-3 weeks to remove all impurities
• Do not use for the first 3 washes after having hair color-treated

 
Research Results:
Elasticizer: 

• 92% agreed hair felt deeply moisturized** 
• 80% agreed hair felt more elastic** 
• “After only one use my hair felt deeply conditioned”* 
• “My hair looked instantly shinier”* 

 
Vitamin C Jelly: 

• 92% agreed hair looked less dull after use***
• 91% agreed hair felt detoxed after use***
• Removes 11% more pollution than shampoo alone^
• Removes 38% more product build-up than shampoo alone^

 
Bond Builder Restructuring Treatment: 

• Hair is up to 3 times more resistant to damage^^
• Hair is 49% stronger^^
• 87% agreed their hair felt repaired & visibly less damaged***
• Hair felt stronger & less brittle – 84% agreed^^

 
*Independent user trial results, after one use.
**Independent user trial results, after 4 weeks weekly use.
***Independent user trial results.
^Independent instrumental test.
^^Mean increase 2.79x after 5 treatments compared to a single treatment – independent instrumental test results
 
Good For:

• Elasticizer: All hair types
• Vitamin C Jelly: Anyone with limp, lifeless, dull hair. Suitable for both colour-treated 
• and non-color-treated hair
• Bond Builder Restructuring Treatment: All hair types and textures. Suitable for anyone with damaged hair, as well as those who color and style their hair frequently