- PURPLE jeans in premium stretch denim with a light indigo wash and a camo pattern studded in hotfix crystals
- Subtle bar-tack stitching and hidden rivets for added durability
- Regular rise
- Five-pocket style
- Signature hangtag and branded leather patch
- Straight fit
- Button-zip fly
- Reinforced belt loops
- Cotton
- Machine wash cold, line dry
- Imported

Diverse: AAPI Owned.
About PURPLE:
An AAPI owned brand, PURPLE was founded in 2017 at the intersection of industrial design, streetwear, and luxury fashion. A collective of friends and industry veterans sought out to launch a collection of men’s denim and luxury basics.
They set out to solve a personal problem: men’s denim at the contemporary price point is simultaneously too simple and too complicated. Walk into the denim section of a high-end department store or boutique and you’ll find overwhelming walls of jeans with different fits and near-identical medium and light blue washes. Innovation shouldn’t be limited to designer denim, we thought. So, we spent several years traveling the world to find the right production partners that allow us to create an accessible product with top-quality hardware, designer fits and innovative details.
In their time in the menswear industry, countless trends and movements have come and gone. But one thing has largely stayed the same: denim is the anchor of the modern man’s wardrobe. PURPLE is dedicated to making that anchor more interesting.