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Virtue 2 oz. Full Shampoo

Virtue2 oz. Full Shampoo

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Cleans. Nourishes. Volumizes.
  • Dissolves excess oil, lifts the roots, and plumps each strand for weightless, long- lasting body.
  • Color-safe and ideal for fine, flat hair or hair that won't hold style.
2 oz./ 60 mL

About Virtue:
Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku®, a patented, self-regulating human protein recognized by the hair as its own, Virtue's technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair "type," you'll get your best hair humanly possible. Virtue's award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, Harper's Bazaar and Refinery29, among many others. For more information about our products and our science, visit

All Virtue® products include Alpha Keratin 60ku®, a proprietary hair-healing ingredient that's clinically proven to transform hair in as little as five washes.

The world didn't need another haircare company, so we created a biotech company to repair hair. Virtue® launched in 2017, and it's the first and only hair care to use keratin protein derived from human hair.
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We want you to be completely happy with every purchase. If you are not satisfied you have 30 days to return most Neiman Marcus purchases. Altered apparel, special orders, cloth face mask coverings, perishable or personalized/monogrammed items, and items identified as "final sale" cannot be returned.

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