Virtue5.5 oz. Curl-Defining Whip

Virtue® Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz, and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku® not only repaves damaged cuticles and refills microscopic cracks in hair, it also protects against humidity, heat, and environmental damage.
What Makes It Different:
Alpha Keratin 60ku® repairs brittle hair that's more prone to breakage, while nourishing ingredients like shea butter, Pro-Vitamin B5, Linseed extract, and Centella Asiatica Extract provide lightweight hydration to a broad range of curl patterns. Virtue® Curl is the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.
Fragrance:
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.
Ideal For:

• Curl types 2ן.
• Safe for color-treated and chemically treated hair.

How to Use:
Shake well. Turn can upside down and dispense a golf ball–size amount of product into palm. Distribute evenly through damp hair, scrunching from the bottom up. Twist individual curls for a more defined look. Air dry or diffuse dry on low speed.
Key Ingredients:

• Shea Butter Nourishes and hydrates curls for optimal curl formation.
• Baobab Oil Rich in Vitamins A, D, E, and F omega-3 oils, this deeply nourishing oil revitalizes damaged hair and protects against moisture loss and the drying elements.
• Chia Seed Extract Helps provide antioxidant protection from environmental pollutants.
• Linseed extract Helps nourish and fortify hair.

Tips:
How to properly diffuse dry hair: Point diffuser facing downward to smooth out the cuticle and keep hair frizz free. When hair feels about 80% dry, finish by scrunching hair up into the diffuser to define curls and create bounce. Flip head over or upside down for extra volume.
5.5 oz./ 162.5 mL

About Virtue:
Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku®, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, Harper’s Bazaar and Refinery29, among many others. For more information about our products and our science, visit virtuelabs.com.
All Virtue® products include Alpha Keratin 60ku®, a proprietary hair-healing ingredient that’s clinically proven to transform hair in as little as five washes.
The world didn’t need another haircare company, so we created a biotech company to repair hair. Virtue® launched in 2017, and it’s the first and only hair care to use keratin protein derived from human hair.