Virtue6.7 oz. Curl-Defining Gel

Virtue® Curl-Defining Gel is a memory-building curl perfector with the strength of a traditional gel definer but none of the slick, crunchy side effects. Sheer and smooth, it glides through hair to build, shape, de-frizz, and hold the curls you have––and the ones you never knew existed.

What Makes It Different:
Loaded with Alpha Keratin 60ku®, as well as heat, color, and pollution protectors, Curl-Defining Gel blocks out humidity and environmental aggravators to keep curls healthy today, tomorrow, and beyond. Virtue® Curl is the only premium curl line free of the Big Six chemicals––parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

Fragrance:
A luxurious blend of juicy kumquat, grapefruit, and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny, and full of life.

Ideal For:

• Types 2–4 curly hair
• Safe for color-treated and chemically treated hair

How to Use:
Apply in sections for high definition or all over in a scrunching motion for light hold. Style as usual.

Results:

• 8 out of 10 women immediately felt their hair was healthier, shinier, and their curls were more manageable
• After 8 hours, 8 out of 10 women said that their hair felt nourished, more moisturized, and not weighed down
• After one week of use, 8/10 women felt that their curls looked natural, well-defined, and not brittle

Key Ingredients:

• Shea Butter Ester: Nourishing ester that hydrates curls without weighing them down for optimal natural curl formation
• Selaginella Lepidophylla Extract (“Resurrection Plant” or “Rose of Jericho”): A specialty botanical plant active that attracts moisture to parched curls to bring them back to life
• Chia and Flaxseed Polysaccharides: Naturally-derived sugars that enhance curl formation and hold

TIPS: Use a small amount for light definition. For a deeper definition, work product through in sections. The gel can be used to finger coil and scrunch into hair for touchable definition.

“Curl-Defining Gel is light and customizable. The more you use, the deeper the definition, and it won’t make curls feel crunchy or weighed down!” - Kindale Godbee, Stylist, Salon Owner & Virtue® Ambassador

6.7 oz./ 200 mL

About Virtue:
Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku®, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, Harper’s Bazaar and Refinery29, among many others. For more information about our products and our science, visit virtuelabs.com.

All Virtue® products include Alpha Keratin 60ku®, a proprietary hair-healing ingredient that’s clinically proven to transform hair in as little as five washes.

The world didn’t need another haircare company, so we created a biotech company to repair hair. Virtue® launched in 2017, and it’s the first and only hair care to use keratin protein derived from human hair.