Virtue6-In-1 Styling Paste

Virtue® 6-In-1 Styling Paste is a medium-hold styler that texturizes, shapes, nourishes, protects, and adds shine to short hair. Creamy and lightweight, this does-it-all formula marries pliability with hold for short hairstyles that last all day––and into the next.

What Makes It Different:
Our proprietary Alpha Keratin 60ku® strengthens, softens, and smooths, while lightweight polymers create memory and hold, amplifying hair’s natural layers to leave it looking thicker.

Fragrance:
A revitalizing citrus blend of flowers, greens, stimulating spearmint leaf, and bright lemon essential oils.

Ideal For:
Men and women with all types of short or layered hair

Product Aesthetics:
A creamy break upon initial touch, which emulsifies in the fingertips to become a mix between paste and pomade.

How to Use:
Rub a small amount between palms until translucent. Apply to dry hair to define your desired style.

Get buildable coverage by starting with a dime-size amount in your hand and warm it up by rubbing your palms together. Apply from mid-shaft to ends to enhance your layers and style. You only need a little for low shine and touchable, flexible hold. For a sleeker, more polished look with medium hold, keep adding until desired effect.

Results*:

• 92% of users immediately felt their style was easier to control and that hair looked healthier and more nourished
• 91% of users felt hair looked more tamed without being weighed down after only 3 uses
• Within one week, 96% of users felt their hair looked polished
• 100% of users felt their hair was not brittle or crunchy within one week or use

*Consumer perception study of 57 participants who used the product daily for 1 week.

Key Ingredients:

• 100% Natural Bio-Based Styling Polymer: The first all-natural styling polymer. Provides humidity-resistant style retention for non-dulling, natural-looking, and natural-feeling hold
• Shea Butter: Provides deeply penetrating hydration, adds weightless shine, and protects against the drying effects of heat styling
• Chia Seed-Derived Heat Protection Complex: Retains water in the hair fiber and forms a protective layer to protect against damage from heat styling tools without affecting the ability to style

“This multitasking paste highlights your layers, showcases your cut, and gives just the perfect amount of shine.” - Adir Abergel, Virtue® Creative Director

About Virtue:
Virtue® has cracked the code for healthy hair. With Alpha Keratin 60ku®, a patented, self-regulating human protein recognized by the hair as its own, Virtue’s technology targets and treats the underlying damage – the root cause of every major hair issue. So no matter what your hair “type,” you’ll get your best hair humanly possible. Virtue’s award-winning products have been recognized as the best in the industry by O: The Oprah Magazine, Allure, Cosmopolitan, Harper’s Bazaar and Refinery29, among many others. For more information about our products and our science, visit virtuelabs.com.

All Virtue® products include Alpha Keratin 60ku®, a proprietary hair-healing ingredient that’s clinically proven to transform hair in as little as five washes.

The world didn’t need another haircare company, so we created a biotech company to repair hair. Virtue® launched in 2017, and it’s the first and only hair care to use keratin protein derived from human hair.